Zillow Preview listings will start appearing on Realtor.com on Thursday as Realtor.com Preview Listings, the companies said, positioning the move as a bet on openness and broad listing visibility in a fragmenting housing market.
Under the arrangement, Zillow’s premarket inventory will be syndicated to Realtor.com and labeled as Realtor.com Preview Listings. The companies first announced the syndication deal in May 2026.
In a post on its website, Realtor.com said the integration reflects its longstanding view that an open marketplace built on transparency, broad access and cooperation best serves buyers, sellers and real estate professionals at the center of each transaction.
“Today we set a new standard for pre-market transparency on Zillow and Realtor.com,” Christopher Roberts, Zillow’s chief product officer, said in a statement. “While others in this industry are moving in the other direction and restricting early listings to private networks, we’re proving that broad, public visibility is better for sellers, better for buyers and better for agents.”
Realtor.com said it will work with any partners that share its values around transparency and cooperation, arguing that a more connected and open ecosystem gives professionals more tools to serve clients and gives consumers a clearer path to homeownership.
“Realtor.com knows where it stands,” the company said in the announcement. “We stand with the industry, with cooperation, and with an open marketplace that gives professionals the ability to serve their clients, and gives consumers a fairer, more transparent path home.”
Zillow first launched Preview in mid-March of this year. On Tuesday, the company announced that its Preview listings would also begin appearing on RealScout later this year.
This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication.