Alessio Sanfilippo has been named CEO of Redfin, moving to the Rocket Companies subsidiary from Meta, where he was vice president of insights for Reality Labs, the company announced Monday. His appointment is effective immediately.
Sanfilippo brings more than 20 years of experience in product, data, analytics and technology roles across large consumer and enterprise platforms.
At Meta’s Reality Labs, he led global teams and helped build and grow the market for AI-enabled wearable glasses. Before joining Meta, Sanfilippo led data and analytics at Intuit, applying AI and machine learning across products including TurboTax and QuickBooks, and also held leadership roles at SAP, GoSeek, Hotwire and United Airlines.
Following Redfin’s acquisition by Rocket Companies, longtime CEO Glenn Kelman stepped down in January 2026. In June, Kelman, a key figure in tech-enabled real estate brokerage, joined venture firm Greylock Partners as an executive in residence.
The Rocket-Redfin all-stock deal was valued at $1.75 billion in equity. The transaction combined a national brokerage and a traffic-heavy search site with Rocket’s mortgage origination, closing and servicing capabilities. Rocket has positioned the acquisition as the foundation of a single homeownership platform that follows consumers from early search through loan payoff.
Rocket Companies CEO Varun Krishna and Sanfilippo previously worked together at Intuit.
“I saw firsthand how he combines deep analytical thinking with a real instinct for the consumer. He has spent his career using data and technology to make complex products work better for enormous audiences,” Krishna said in a statement. “Now he gets to bring that experience to Redfin and help us connect home search, brokerage, mortgage, closing and servicing into one experience.”
Sanfilippo said he joins Redfin as a longtime customer, having used the platform for more than a decade and through multiple home purchases. “I’ve used Redfin for years, including through some of the biggest decisions my family has made,” Sanfilippo said. “Redfin has always helped make an intimidating process easier to understand.”
The announcement comes as Redfin and Zillow reached a “resolution” with the Federal Trade Commission, as well as attorneys general from five states, over antitrust claims related to the $100 million multifamily rental syndication deal executed by Zillow and Redfin in early 2025.