ERA Real Estate has entered into a new affiliation with Collier & Associates, one of the largest independent real estate brokerage in Arkansas,
The move adds approximately 260 affiliated sales associates across Arkansas, Missouri and Oklahoma to ERA’s network.
Collier & Associates was founded in 2014 by owner and principal broker Stuart Collier, who built the company from a two-person startup into a multi-office brokerage.
“For more than a decade, we’ve proven that a people-first brokerage can thrive while staying true to its values,” he said. “As we evaluated opportunities for our next chapter, our priority was uniting with a brand that could help us deliver more resources, more opportunities and more growth for our agents without compromising our culture.”
Collier & Associates’ Ruby Poole Team reported nearly $76 million in annual volume to RealTrends Verified.
“Stuart has built one of the most influential independent brands in Northwest Arkansas by creating a culture where collaboration, agent development and service to others come first,” said Alex Vidal, president of ERA Real Estate. “We’re excited to welcome Collier & Associates to the ERA network and provide Stuart and his agents with expanded technology, referral and business development resources that will help accelerate their success while preserving the culture and identity that have made the company so successful.”
The brokerage plans to use ERA’s referral network, technology platform and training resources to support agent growth and productivity. Agents will also have access to marketing and lead generation programs, including TextERA and buyer and seller follow-up tools.
The relationship also provides Collier & Associates access to Canva Enterprise accounts through a new ERA relationship with the software company.
Collier & Associates said it will continue to use its proprietary agent matcher tool, which uses a brief quiz to connect prospective clients with agents based on personality, goals and communication preferences.
The brokerage’s Fayetteville, Arkansas, headquarters is located in a market influenced by the presence of nearby Fortune 500 companies and their suppliers, creating ongoing relocation activity throughout northwest Arkansas, leaders added.
This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication.