Zumper’s Annual Rent Report draws on a year of rental data, economic trends, renter search behavior, surveys, and ongoing input from clients and industry experts to analyze 2025 and preview what may be ahead in 2026.
Zumper CEO Anthemos Georgiades noted that the influx of new supply in 2025 was unmistakable. More units meant more choices for renters, increased concessions, and greater negotiating power—especially as older properties felt competitive pressure. He added that the market effectively split in two: many cities cooled amid softer labor conditions and abundant inventory, while high-wage hubs like San Francisco and New York continued to accelerate as demand stayed anchored to strong job centers.
Read the full report: https://www.zumper.com/blog/annual-rent-report-2025/